The Geek-Free Guide To Ranking Your Site In Google

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Ranking in Google has changed a lot over the past couple of years. It used to be pretty simple: put up great quality content, get links to that content and BOOM! -- you would rank in Google. 

While that's a little more simplistic than it really was, it was certainly much more straight forward and simple to rank then than it is now. There's much more to be aware of today. 

Is it doable? Absolutely! But you need to understand what to do.

That's why I've decided to give you a comprehensive education on what it takes to rank in Google now. Not an education using just my own personal experience, either. I don't want you to just take my word for it.

In the following lessons I am going to walk you step-by-step through the nine things that more than 150 SEO experts agree are most important to ranking in Google today.

To start off on the right foot, here's an infographic created by Moz (a highly respected SEO company) that breaks down the nine most important ranking factors:

How To Rank In Google
click the image for the full infographic

Keep in mind that this isn't just one company's opinion! This list is from a survey of 150 experts.

The nine most important factors are:

  1. Domain-Level Link Features
  2. Page-Level Link Features
  3. Page-Level Keyword & Content-Based Features
  4. Page-Level Keyword-Agnostic Features
  5. Engagement & Traffic/Query Data
  6. Domain-Level Brand Metrics
  7. Domain-Level Keyword Usage
  8. Domain-Level Keyword-Agnostic Features
  9. Page-Level Social Features
DON'T PANIC!
If that list gave you a technical-cross-eyed headache, fear not! That's what I'm here for. I am going to make everything clear and easy to understand for even the most non-technical person.

You see, that's the thing about Search Engine Optimization (SEO) and those of us who practice the art: We understand it just fine. All of the technical mumbo-jumbo makes sense to us because we're techies. I'm a software developer by trade. I've been practicing SEO since the web began about 20 years ago. I understand the mumbo-jumbo because it's what I do.

But as an ordinary human being trying to run a business online, reading some of the content on these SEO sites would make you feel like it's so complicated that you could never possibly understand what it takes to rank your site in Google. 

THAT'S SIMPLY NOT TRUE! What you need is a human being to put your SEO education into terms that another human being can understand. That's what I'm going to do over the next few weeks.


QUESTIONS? I'M HERE TO HELP!

If there's any part of this course that you don't understand, you can always email me at:

jonathan [AT] jonathanleger.com

I promise I will do my best to clarify things for you.

Are you excited and ready to begin your Google education so you can start ranking your sites?

Then let's get started!

 


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